Restructured Renesas seeks its footing on platforms

The company had a dominant 40 percent market share for automotive microcontrollers, the chips that manage most of a vehicle’s basic functions, but it had too many factories, employees and product lines.

Few auto executives knew of Renesas, which mainly sold its semiconductors to Tier 1 suppliers for use in computing modules, until the earthquake struck, knocking out a key factory and forcing Renesas to ration its chips to customers.

Read the source article at Front Page


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