Why the Internet of Things won’t be about the ‘things’ – Retail Dive

The biggest opportunity for retailers isn’t selling smart gadgets. It’s about understanding the customer and solving their problems. “Smart” objects such as self-operating thermostats and self-driving cars may sound like science fiction. But many experts say these and other early possibilities suggested by the Internet of Things (IoT) are only a hint of what’s to come—and the massive amounts of consumer data they are set to collect.

Read the source article at Retail News and Trends

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