An unlikely brand is sneaking up on Nike

The company is rebranding itself with its first ever global marketing push, which will be two times larger than any ad campaign in its century of existence, Bloomberg reports. The campaign launches Wednesday and positions New Balance as tech-savvy with the tagline “Always in Beta. ” It also portrays New Balance as a top choice among pro athletes. One of the first ads features 17 of the brand’s sponsored athletes.

Read the source article at Business Insider

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