Amazon has completely changed its fashion strategy

Amazon has changed its mind about being a luxury retailer. The massive e-commerce company is saying it no longer is focusing on courting luxury brands, Jennie Perry, chief marketing officer of Amazon’s fashion division, told Business of Fashion. “There has been lot of speculation on us entering the luxury market and that is just not something that we’re focused on right now,” Perry said. “What we are focused on is developing an experience for our large customer base.

Read the source article at Business Insider

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